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Swot stands for strength weakness opportunities and threats. It
is the process by which internal strength and weakness of an
organization and external opportunities and threats are
identified. The structural planning method to evaluate strength
weakness opportunities and threats of an organization is known
as SWOT ANALYSIS. It can be done for a person, company, place or
a venture. It involves the main objective of a business or
venture and identification of internal and external elements
that are favorable or unfavorable for it.
